ο»ΏJust ONE Thing
The Power of Yet: Keep Climbing When Business Gets Hard
Episode 265
with Rick White, 180BIZ
Good morning. My name is Rick White from 180BIZ, and this is my Just ONE Thing.
Have you ever noticed how easy it is to let today's circumstances convince you what tomorrow is going to look like? Think that through for just a second.
One bad month. One employee quits. One customer complains. One failed attempt.
Before long, you stop asking what's possible and start believing, "Hey man, this is just the way it is."
I've got to tell you, that's dangerous. It's not because your circumstances are wrong. They are what they are. It's because you begin treating those circumstances as permanent. That's the issue. So I've got to get you thinking a little differently.
There's one word that separates people who eventually succeed from those who stop trying.
The word is "yet."
Yet reminds you that your story isn't finished. Your current reality isn't your final reality. That's what I need you to hear.
Here's the truth. Everyone wants the view, but very few are willing to endure the climb.
Everybody admires success. Everybody admires confidence, a profitable business, or freedom. What they don't admire is what it feels like while you're earning it.
I need you to hear this because the climb is uncomfortable.
Have you ever gone mountain climbing? I have. I used to be a Scout leader, and mountain climbs are amazing. The view is spectacular, but the work to get to that view is tough. When you have kids with you, you're encouraging them, pushing them, and helping them keep moving forward.
The climb is uncomfortable. The climb creates doubt. The climb includes failure. The climb hurts. The climb tests you. And the climb builds you.
There are three parts to making it through the climb, and I want you to understand them. If this message is hitting you today and you're thinking, "Man, I needed to hear this," please share it. There are other people who need to hear it too.
Also, our Advisor Accelerator Academy is open right now. If you're interested, the link is available.
Now, let's keep going.
There are three ingredients you need to make it through the climb.
The first is determination.
Determination is making a decision before you know the outcome. That is incredibly important.
What does determination fight?
It fights doubt and fear. You know that voice that says, "I can't do this. I can't raise my labor rate. I can't find good technicians. I can't build a better business. I'm just done."
Determination doesn't pretend fear isn't there. It simply answers, "I will."
I like to add two more words to that: "No matter what."
I will, no matter what.
That's determination on steroids.
Not because it's easy, but because the destination matters.
Once you've made that decision, the second ingredient is persistence.
Persistence is continuing up the mountain after the excitement of seeing the goal disappears. It's doing the work when nobody notices.
What does persistence fight?
It fights discouragement and the feeling that you're a failure. It fights the temptation to quit because something didn't work.
That voice says, "I failed."
Persistence answers, "I learned."
Failure isn't the verdict. Failure is information.
I love Churchill's quote: "Success is going from failure to failure with enthusiasm."
It's simply part of the story.
Someone recently asked me, "I want to succeed faster. How do I do that?"
I told them, "Fail twice as much."
Failure is not something to avoid. Failures are stepping stones to success.
Persistence refuses to let failure become the end of the story.
The reality is that you're going to get knocked down. Life is going to knock you on your backside.
That's where the third ingredient comes in.
Resilience.
Resilience is getting back up again and again.
What does resilience fight?
It fights the exhaustion that says, "I've tried everything. My market won't support this. My team isn't changing. I've done everything I can."
Resilience answers, "I just haven't figured it out yet."
Notice the difference.
It doesn't deny reality. It simply refuses to believe reality is permanent.
I was listening to Alex Hormozi, and he said, "People can call you a failure and be right 99 percent of the time, until they're not."
That's incredibly freeing.
Today's score is not tomorrow's reality.
Here's the belief trap.
Owners don't lose because of circumstances. They lose because they allow those circumstances to determine what they believe is possible.
One bad hiring experience and suddenly you believe nobody wants to work.
One issue with pricing and now you believe customers won't pay.
One failed process and now you believe systems don't work.
Reality becomes belief.
Belief becomes behavior.
Behavior creates more of the same reality.
Your current reality should inform you.
It should never imprison you.
Accept today's facts.
Refuse today's conclusions.
There is always another possibility. There is always another path if you're willing to keep climbing.
Maybe today people call you unsuccessful.
Maybe they're right today.
But they don't get to write the ending.
You do.
As long as your determination keeps saying, "I will, no matter what..."
As long as your persistence keeps saying, "I learned..."
As long as your resilience keeps saying, "I haven't figured it out yet..."
...your story isn't over.
Because the most powerful word in business, the most powerful word in leadership, and the most powerful word in life isn't success.
It's "yet."
So let me leave you with this.
What haven't you figured out yet?
What are you going to do a little better tomorrow because you haven't figured it out yet?
Yet is incredibly freeing.
I hope this has helped you.
Please share this message.
Remember, our Advisor Accelerator Academy is limited to 60 advisors, and we're starting next Tuesday, so don't wait to get signed up.
If you're having issues in your shop and would like to talk with me, grab a spot on my calendar. We'll sit down together, talk through what's going on, and see if there's a way I can help.
Thank you, everybody, for being here this morning.
Please share this message.
Now go get 'em.
Let's make this a great week.
For those of you attending our live event in a couple of weeks, I'm excited. It's going to be an awesome weekend.
God bless.
Stay safe, have fun, and go make some money.
See you next week.
