Train Your Advisor. Transform Your Shop.
Imagine a front counter that runs like a dream
- Estimates presented with confidence
- Customers wowed
- Repair orders closing without you stepping in
With the Serving Advisor Training, your service advisor becomes your shop’s greatest asset— freeing you to focus on the future (or finally enjoy a guilt-free Friday off).
The Service Advisor Training doesn’t just grow your numbers
—it gives you your Fridays back.
Built for Independent Shop Owners Like You
- You’re running a great shop —but the counter still leans too hard on you.
- You’ve got a good advisor, but they could be great.
- They’re friendly, dependable, and care about customers —but they don’t always close the work, manage expectations, or drive the kind of profit your business deserves.
With the right training, your advisor becomes the confident, trusted closer who drives profit—so you can grow your shop without adding more to your plate.
That’s exactly what the Service Advisor Training is built for.
We don’t just teach customer service—we build high-performance front counters.
Your advisor will learn how to:
✔️ Lead the conversation with confidence
✔️ Overcome objections and close more work
✔️ Set clear expectations that boost trust and repeat business
✔️ Protect your margins by saying yes to the right jobs
It’s not about scripts—it’s about skill.
Let’s turn your good advisor into a great one—and give you the freedom to lead, not babysit.
Ready to train a team you can count on?
>>> Register for the Service Advisor Training <<<Finally...
a real sales training for service advisors that actually works.
The Service Advisor Training is the only program designed to help your service advisors confidently connect with customers, communicate effectively with your team, and consistently close more work—without scripts, vague instructions, or eating up their entire week.
This is the advisor-level version of Rick White’s 1:1 and group coaching for shop owners, delivering the same high-impact results in a step-by-step format built for frontline success.
Get A Proven, Actionable Path to Confidence and Results
Start With
Service Advisor Training
Available in 2 Programs:
Begin with Green Belt Level 1 (Required before progressing to Brown Belt Level 2)
Advance to Brown Belt Level 2 (Exclusively for graduates of the Green Belt program)
The structure of the program
Weekly Service Advisor Training (first 3 months of program)
- Get access to our exclusive community where advisors can share with each other, get questions answered, and get direct access to Rick's coaching and advice
- Engaging self-guided training that will motivate your advisor to take action on the principles they learn as they learn them
- Weekly LIVE Training & Reinforcement Calls with Rick to answer any questions live and hold your advisors accountable to completing the trainings
- Weekly implementation activities so your advisor can learn by actually doing, and bring their progress to the class to get feedback they can use immediately
- Weekly KPI Tracking with your advisors. Just some of the numbers I track by advisor:
- Sales $
- Invoice Count
- Hours Sold vs Hours presented - Over 100 downloadable reference materials so they can take what they've learned with them and reference it at the front counter
- Weekly knowledge assessments to help YOU track their progress and see exactly what your advisor is capable of so you can use them to their full capacity
~PLUS~
- Advisor Reinforcement Workshops (access after they graduate from the training)
- Ongoing access to our larger advisor community where your advisors can get feedback, direction, and help from other advisors who are implementing the trainings in their everyday life
- Access to Rick's coaching and advice through the advisor community
- Live Membership calls to engage with their advisor community on a monthly basis to celebrate wins, build each other up, and create a feeling of community from people who "get it"
- Monthly live training calls to build on the skills they gained during the training section of the membership
- Monthly live question and answer sessions so they can ask specific questions and get support about any issues they're running into at the front counter
~PLUS~
Monthly Calls for Owners:
- Community of shop owners with advisors in the program
- Review what your advisors have been working on
- Guide you in how to best coach your advisor to even greater success!
- Answer any questions you have about the program
- Address any situations you've experienced with your advisor over the month
Trusted by:
Green Belt Level 1
Join GREEN BELT hereBrown Belt Level 2
Join BROWN BELT hereMeet Your Coach
Meet Rick White—former owner of two successful auto repair shops and a business turnaround and shop growth expert with over 30 years of experience.
Rick understands firsthand how the way a shop shows up at the front counter can make or break its success.
He’s been there—more than once.
After decades running his own businesses and consulting with thousands of shop owners across the country, Rick discovered one game-changing insight:
- The fastest path to increased profit isn’t about selling more parts—it’s about training advisors to connect with customers the right way.
- That single shift has transformed shops time and time again. Now, Rick is on a mission to help service advisors do the same for your business.
What Our Members Say:
Erick
$1.3 Million with 200 Less Cars
When I met Erick, he was managing his shop full time during the day and working another full time job overnight just to make ends meet. He is right outside New York City so he was barely getting by with the shop bringing in $800K per year.
In just a few months, Erick quit that second job, and by year's end, he increased his revenue to $1.3 million servicing 200 less cars. He says as a result of our engagement, he is a better husband, better father and better son.
Keith
After spending thousands of dollars with other coaches, he ended up overwhelmed and losing money. Then he met Rick and it's been great ever since. On top of Rick's caring approach, Keith says working with the other shop owners is amazing. Other guys who genuinely care about his success.
According to Keith, "Rick’s personal involvement in the program has been a nice surprise for sure. Especially after the experiences I’ve had with the previous companies we’ve worked with. What you see is what you get—there’s no front."
Ready to Turn Your Advisor Into a Closer?
100% Risk-Free Guarantee
We believe in the power of this training—and we stand by it.
If you or your advisor don’t see real value within the first 30 days, simply let us know and we’ll refund every penny. No hassle, no hard feelings, no questions asked.
This is a risk-free investment in your team, your shop, and your future.
