Episode 50 - The News Feeds Your Threat Center for Auto Repair Shop Owners

What I want to talk to you about today is the news. What is the news there to do? The news is there to sell advertising. That's all it's there to do. This is important to understand because the more eyeballs they have, the more they can charge for their advertising. And there's an old saying in the news that says, “If it bleeds, it leads.” Why? Because it triggers the survival part of our brains. We have a threat center in our brain and we're constantly looking for any threats. Do you find yourself watching the news and letting it feed your threat center? Do you think it takes your eyes off the prize? Keep listening along!