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The Word of the Day is MODES

 

Hi, my name is Rick white with 180Biz and I just want to talk about one thing for today and that is modes.

You see, in your business there are only two modes. There's DO IT mode and GROW IT mode and the problem that I see all the time with auto repair shops is the fact that they are in do it mode 98 or better percent of the time.  They are so much more comfortable with the DO IT part of their business versus the GROW IT part of their business. Now the first thing I want to share with you about this is the fact that you have to be intentional about creating time where you are in GROW IT mode. If you don't have that time set aside, then what ends up happening is you end up with the cycle of being really, really busy and then nothing and then really, really busy and then nothing. So you've got to have time for GROW IT mode. Now when I say GROW IT mode, most shops think I've got to advertise more, I need more customers and that's not the case. There are three ways to grow your...

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