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Daily Dose Episode 40

 

Tracking Numbers by Rick White, President 180BIZ

Today’s Daily Dose is your business tip. I’ll talk to you about tracking numbers. There are numbers you should be tracking all the time and probably aren’t tracking.  These numbers will help you determine how well you and your team are at selling the work.

Call Effectiveness.  If your conversion rate is low, you might need to do a better job at connecting with your customers.

Incoming Call Conversion Rate. Tracking this number will help you to see how effective your team is at converting an inquiry into an appointment. Now has never been a more important time to understand these numbers and know what they are

-  Count the number of incoming calls

-  Track the number of appointments you made with those incoming calls

-  Divide the number of appointments by the number of incoming calls to see the percentage.

-  The Conversion Rate benchmark is 50% or higher.

Outgoing Call Conversion Rate....

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