Communicating by Rick White, President 180BIZ
Today, I’ll talk about communicating. Here's what tends to happen if you start to get stressed out.
All of this combined puts you into “Just do it” mode. But… while you're busy doing it, everyone around you is freaking out and nervous. Understand that for all the noise that the news is creating, you need to communicate a message above that. Talk to your team. Talk to your customers. Talk to your community more than the news is talking to them.
Get out there with a consistent message. And I don’t mean say it once; you must say it every day. People need to hear reassurance. They need to see calm. They need to see somebody with a picture of a future that's close by and has hope. You will never be able to communicate too much. Once is not enough. Do it over and over and over and over...
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