When Are You Going to Do It?

There are things you know you should be doing and yet you’re not doing them. There are things you need to do and yet you’re not doing them. Why? Because your brain tries to avoid what it perceives as a risk at all times to keep you safe. Your brain’s main function is survival. That’s why there’s a comfort zone. But do you want to survive or do you want to thrive?

There’s a great success law called the Law of Diminishing Intent which simply states that longer you put off something you should do now, the less likely you are going to do it at all. When you start thinking about what you want, should, or need to do, your brain kicks in and that little voice in your head tries to talk you out of doing it using fear, doubt, and procrastination as its weapons. This is your brain in pure survival mode which worked twenty thousand years ago when we lived in caves but not so much now. Survival mode will give you a life of mediocrity and just get by.

If you want to thrive, then you have to be able to fight your natural tendency to put off the things you need to do. You need to take action now. Tony Robbins teaches that once you make a decision to change, you must take immediate action towards making that decision a reality. Speaker and author, Mel Robbins (no relation to Tony), extols what she calls the Five Second Rule in which she recommends taking some kind of action within five seconds of your idea if you ever want to see that idea become a reality. Why five seconds? Because that’s about the time it takes for your brain to try and talk you out of your idea! There’s a great article at success.com by Mel that you can read by clicking here.

Just Do It wasn’t some great marketing line, it was a principle in living a life filled with action, gratification, and success. Decide to live your life this way and take massive action to see your dreams become a reality and before you know it, you’ll see just how AMAZING you are!