The Power of Being AuthenticFeb 05, 2018
The last thing this world needs is another polished, perfect, and professional salesperson. You don’t need to have a perfect presentation followed up by one hundred different closing tactics guaranteed to overcome every objection known to man. The best thing you can bring to any sales situation is yourself, and you do that by being authentic.
There’s a misconception that a professional salesperson is there to make the sale, period. They’re thought to be pushy, manipulative, flashy, and very smooth. All sizzle and no steak. That’s why very few are proud to be in the profession of sales. And that’s exactly what this world doesn’t need. What this world and your customer needs is someone that is passionate, caring, and authentic. Someone that puts the needs of the customer ahead of theirs and is there to help. This is how selling should be. Instead of trying to push or force a sale, remember what Zig Ziglar said, “You can get everything you want in life if you’re just willing to help enough other people get what they want.”
But your customer or prospect doesn’t enter into the transaction expecting this. They expect you’re going to try and manipulate them into doing something they don’t want to do because of past experiences in other sales situations. So, your biggest hurdle is going to be showing them that you’re there for them and want to help. Once you’ve overcome this obstacle and are your authentic self, selling is easy.
Stop trying to sell whatever you’re selling and start seeing your customer as someone who is scared, afraid, and desperately needs your help and guidance in getting what they want and need. You’ll find life is so much easier when you don’t have to be someone you aren’t to excel in sales; you just have to be you. Do this and you’ll show your customers just how AMAZING you are!