I believe in the concept of mind over matter. I'm not talking about telekinesis or ESP; I'll leave those topics to those more qualified than I to discuss. What I am talking about is what you believe in your mind, you create in your life. Before you label me a nut job and move on, please read on and see if you agree with me by the end of this post.
Why is it there can be two hotels in the same market where one is thriving and the other is struggling? Why is it there's one automotive repair shop that says they can't charge for diagnosing vehicles while another shop down the street that has customers regularly authorizing the shop up to three hundred dollars? Why is it a seventy-four-year-old woman can't swim but her kids' can?
All of these scenarios can be traced to what the person believes.
I was watching Hotel Impossible with my wife Brenda. Hotel Impossible is a show where the host, Anthony Melchiorri, goes and rescues failing hotels around the country. He does this by identifying their key issues and helping them overcome them. (Side note: shows like Hotel Impossible, Restaurant Impossible, Bar Rescue, and Kitchen Nightmares are great shows to watch because your business is in the hospitality industry too. You can learn a lot of lessons from these shows that you can apply to your business.) On this particular show, he was rescuing a hotel in California owned by an elderly woman that ran the hotel by herself. The place was falling apart and her reason for her minimalistic approach was that the economy was down in the area. Anthony goes on to show her that the last couple of years have been the best years in the hotel business ever.
I'm working with two automotive repair shops in the same market where one doesn't charge for diagnostics while the other has customers authorize them for up to three hundred dollars in diagnostics all day long. The first owner doesn't believe his customers will pay for diagnostics while the second shop sees the value that their expertise, experience, tooling, and other benefits the shop provides to their customer and confidently charges for diagnosis.
My Mom can't swim. In seventy-four years, she won't go into water that's any deeper than her waist. Yet she made sure that each of her six kids learned how to swim. The reason my mother can't swim is because she tells herself she can't and she believes it.
In each of these cases I've presented, there are two opposing views that are very real. Why? Because each person believes them to be first and then by the actions they take based on their beliefs makes it so in the real world. It isn't their markets or their customers; it's their beliefs that are driving their reality. This is why it is SO important to be aware of what you're saying to yourself. To fix your limiting beliefs, you only need to do three things:
Question what you believe to be fact every day realizing they're nothing more than your perspective or opinion. Then you'll know that you're capable of achieving whatever you put your mind to and you'll show the world just how AMAZING you are!
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