Making the Sale
“YES! I made the sale!!!” can be heard all around the globe. The truth of the matter is you can never make a sale. It’s impossible. The fact is you can’t sell anything to anyone. I know this sounds harsh but keep an open mind, and I promise this will make sense.
The only one that completes the sale is the customer. They’re the one that decides to move forward or to walk away. The entire concept of selling is, with your words and actions, to create a buying atmosphere where the customer is more likely to say, “Yes.”
The first secret to getting great at sales is to internalize the great truth that selling has nothing to do with the transaction and everything to do with the relationship. The primary purpose of any business is to create and keep a customer. You don’t achieve that goal by completing transactions; you do that by building relationships. People don’t do business with companies; they do business with people they know, like and trust. If they don’t like or trust you, no matter how good your product or offer is, they’ll never do business with your company because to them you ARE the company.
The second secret to getting great at sales is learning, understanding, and implementing the actions and techniques that allow you to engage, connect, and serve your potential buyer and their needs. When you truly understand your customer and their issue, you can determine the best course of action to take because you know that your recommendation EXACTLY matches what their needs.
Once you realize that all you can ever do is influence a sale, you can lose the old, outdated picture of that pushy salesperson you have and replace it with the image of you helping and serving a friend that creates a win-win situation for all involved and show the world just how AMAZING you are!
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