What if you could spend an hour each month getting personalized advice from a leading shop expert?

Get advice tailored to your specific situation from a leading industry expert (yup that's me!) and a community of shop owners like you. 

For free.

Now you can.  

The second Thursday of every month at 7pm Eastern, I host a free online Shop Owner Round Table The next one is coming right up!

Reserve my spot!

Auto Repair Shops Tap Their Memory Using These Memory Hacks


Memory Hacks by Rick White, President 180BIZ

There's so much going on all the time. People seem to think that they are losing their memory. There are some really simple hacks that can help you with your memory. So, my goal here is to give you five simple hacks that will help you with your memory. There were studies conducted that showed when you go to classes like I put on at ASTE you’ll remember less than 10%  after 30 days.  I'll share with you five hacks that can help you with your memory. And then I'm going to give you one extra for when you're going to any kind of seminar or training that will help you get better.

The first thing I want to do is I want to talk about memory a little bit. The way memory works is you have short-term and long-term memory. And what happens is you have this area in your brain where short-term memory is accumulated. And then at the end of the day, it's purged. And basically, most of it's dumped. You must find a way to flag in your memory so that your brain understands that it’s important and moves it into long-term memory. And then the more you access that memory, the stronger it becomes.  Here are your memory hacks. Understand that each one of these hacks below is making the memory stand out in your brain and unconsciously, it will get saved.

  1. Will I remember this? If you have something you want to remember, just asking yourself, “Will I remember this?” gives you a 50% better chance of saving that memory and be able to recall it.
  2. Say it out loud. That's one of the ways to learn someone's name. Almost every training that teaches you how to remember names tells you to use the name at least 3 times in the first minute. And it's cemented in.
  3. Rehearse it for about 40 seconds. Just run it through your mind over and over and over again for 40 seconds.
  4. Capture it. Find a way to collect your memories. I carry a notebook with me all the time so that I can write something down, but make sure it’s organized. The last thing you want is a whole bunch of pages, sticky notes, or napkins laying around.  I started using the reminders on my phone. I actually have a section in reminders for thoughts. 
  5. Put emotion to it. If I were to ask you, where you were on September 11th, you would know right away. Right? I do. I was at a business meeting, believe it or not, at a Bickford's pancake house with my accountant and banker. I remember exactly what we were doing. Why? Because of the emotion tied to that memory. Where were you on September 10th? See, you don't remember.

Now, when you're going to a class or a seminar, here are four things I want you to do.

  1. Participate. Get involved. The more energy and emotion you can tie to what's going on the better chance you have of remembering what you heard.
  2. Take great notes. Because as you're writing the notes, you're completely immersed in the subject. You're not thinking, and your mind is not scattered every which way.  It’s being triggered by something that the trainer is saying.
  3. At the end of the day review your notes. Add to them because as you read your notes, it's going to trigger other thoughts. Write those down. Those are gold.
  4. Create a plan. Put together a list of things you want to do. Prioritize that list. Figure out what the most important thing is, and then figure out what are you going to do for that? When you go to work on Monday morning, you have a plan you're ready to go and it will make a difference.

Stay safe, God bless, and go make some money.

Want to learn more about transforming your business?

Join my mailing list to get advice you can use to improve your shop, the day it lands in your inbox.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.