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Auto Repair Shop Owners Overcome Fear and Doubt


Fear and Doubt by Rick White, President  180BIZ


We've been talking about the brain lately. In the last episode I talked about how it seeks to conserve energy and it wants to keep you alive to survive.  I talked about the comfort zone and how that really hurts you. The comfort zone is not a bad thing. It can be a good thing. It's a good place to rest and recharge. But don't live there. Don't get fooled into the false sense of security in the comfort zone. I'm telling you that while you're in the comfort zone, life is passing you by. So, remember my rule. If you go into the comfort zone, always have a check-out date.

The second thing about surviving is fear and doubt. Even though we are in 2021 our brains are still wired for back when there were sabretooth tigers. A lot of times when you're thinking about starting something new it's too easy to let fear and doubt in. Whenever we're trying something new, whenever we're trying to get bigger and get better there's a fear of failure or a fear of rejection, the social fear.

It sees it as a survival threat. And that's why we get so freaked out about these things. And it causes us to pull back. It causes us to not do what we could and should do. This fear is hurting you. It's okay, though. One of the things that I see people do all the time is they wait for the fear to go away. Fear doesn't ever leave. You don't ever conquer fear. You can win the battle, but you will never win the war. You're going to die with fear. Fear is going to be there the entire time. When it comes to fear, don't wait for that fear to go away.

You want to mitigate the fear. What's the worst that can happen. Remember, a lot of times we stack fear. This is going to happen and that is going to happen, and this other thing is going to happen. I've talked about that before. You want to do is step back and think about what’s the worst that can happen. And then think about the best that can happen.  Then determine what you out of that you can control. It gets you to stop and think for a minute.  Don't think fear is there to stop you. Fear is there to make sure you've thought it through. That's all.  Allow the fear to hold you there for a second, look around, and then do it afraid anyway.  If you allow fear to dictate what you do or don't do, I have a promise for you.

I promise that at the end of your life, you're going to have regret. You're going to have regret about what you could have done or not done. If you do something and you don't get the results you want, it's just learning. But if you don't do it you’ll never learn. You’ll never grow. You’ll never get the chance to get better. That's what we want to do.  Feel the fear, analyze it, make sure you're doing the right thing. And then give yourself a hug. Give your inner eight-year-old self a hug and say, “Hey, it's going to be okay. I got this.” And go do it afraid. Don't let fear and doubt dictate what you do. Step back, listen, look, analyze, and then go do your thing.

Take care, stay safe and go make some money.

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