What if you could spend an hour each month getting personalized advice from a leading shop expert?

Get advice tailored to your specific situation from a leading industry expert (yup that's me!) and a community of shop owners like you. 

For free.

Now you can.  

The second Thursday of every month at 7pm Eastern, I host a free online Shop Owner Round Table The next one is coming right up!

Reserve my spot!

Auto Repair Shop Owners are Saved from Direction with Destination


Direction vs. Destination by Rick White, President 180BIZ

I want to save you from the difference between direction and destination. Think about walking in a specific direction. It’s just that, a direction. A direction is very broad. I could go pretty much anywhere That's okay, but it doesn't help. What you want is a destination. Let me explain why. When you have direction, pretty much as long as you're facing the right way it works and it can be confusing. What I want to talk about is destination instead of direction.

Instead of direction, I want a destination. When I have that destination, I know exactly where I'm going. I know what the endpoint is.  I believe most shop owners are getting up every morning with a direction in mind, not a destination in mind. So, the first thing we need is to have that destination. Why? Because the destination creates clarity. The destination is something I can touch. It's something I can hold. It's something I can measure against. I can't do that with a direction. And that's why I think there are so many shop owners out there that are really frustrated at the lack of movement. Then it's because they don't have the clarity.

When you don’t have clarity, you get the opposite which is confusion. So you have a team that's confused. You have clients that are confused because you don't have a destination. I want to help you over the next few weeks is to get your destination. So the first thing you've got to do is decide what that destination is. That's the first thing. The second thing is to understand why that destination is important. See, for me walking to a cherry tree and I’m standing there under its branches and looking at its flowers, reminds me of Brenda and I planting this together. And it means so much, you know, there's absolutely no reason why you shouldn't feel the same way about what you're doing every day.

I get up every day and I make money. Well, I don't make money. Only people working at the treasury can make money. I earn money every day, but that's not the product. That's the by-product of what I do, what I give, where I'm going, why I'm doing it. This industry has some of the most honest, hardworking people in the entire world. And they're struggling to make ends meet They're living to work instead of working to live. And I am on a mission to change that. So I get up every morning with purpose in my heart. You can as well, where money is the byproduct, not the focus. I give and I give and I give and so does Brenda, the whole team does because we are a hundred percent behind our destination. Our destination is making the world a better place one shop at a time. What's yours?

So, for right now, I want you to think about that destination. And I want you to think about getting excited about it and the clarity that it's going to bring. Over the next few weeks, I'm going to share with you the different metrics. So, if I started digging a ditch down six feet down, and I just started digging. What do you think the chances are I'm ever going to hit a specific point with that ditch the way I want to if I never check and see where I'm at? The answer is never.  I'm going to veer off the path, I'm going to hit a rock or a root or something like that.

Every once in a while, you need to pop your head up and take a look around and self-orient and reorient and get back on track. That's what I want to help you with here. So, the first thing to make that happen is to have a destination, not a direction. So do that this week, get that destination in place, make it exciting, make it big. We don't go to work for small things, to go to work for big goals, so make them big goals. And then stick your head up.

That’s all for now, folks. God bless and go make some money!

Want to learn more about transforming your business?

Join my mailing list to get advice you can use to improve your shop, the day it lands in your inbox.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.