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The Word of the Day is CONTRIBUTE


Good morning everybody. My name is Rick White. I'm the lead coach for 180BIZ. You're going to notice I'm not in my office today. I'm outside and it's a great day for today's conversation. So first thing I'm gonna do is you're going to notice, I hope you can see that 10 minutes. We're going to hit the start right there. You can see it's going, hot dog! Let's get started. So today I'm outside. I want to show you where I'm at. I'm going to do a little panoramic here with the phone and that's what I'm using my phone today. So look at this.

This is an absolutely beautiful park here in Harrisonburg, Virginia, that for the next four days is going to be inundated with about a hundred cub scouts. We're going to have our day camp here and it is a lot of fun. This is I think, my fifth year doing it. Oh my wife's on. Good Morning Brenda. So what I'm here to do today is to talk to you about it. See this pavilion that I'm in right now, by the end of the day is going to be set up for the cubs favorite part of day camp, which is the archery and BB gun range. And I am the range officer, the safety officer. So I'm going to get this all set up today and we're going to have the kids here learning how to safely operate the rifles as well as learn how to use a bow and arrow.


And let's face it, that's what everybody comes to scouts for, right? It's for knives, fires, and guns, right? So all of this, the reason I'm talking to you today from here is because I want to use the word CONTRIBUTE. I think, hey Karl, good morning. I think it is so important for us as businesses, not just to take from our communities. I think it's so important to be able to , to give back to our communities, but don't just write a check, that's easy. And, honestly, it's dialing it in. Here's what I want you to do. I want you to find something you're really passionate about and I want you to get involved. I want you to get it so that people know who you are. You can go there with a uniform on, if you want, a nice polo shirt or something like that.

Now I don't, we have a scout shirt that we wear here, but the whole idea here is to give back. I have to tell you something, one of the greatest things that you can do for yourself is to give to others. The more you give to others, the more it's going to fill you up, the more you're going to feel better. And I know we're busy and we've got a lot of stuff and you’ve got a family. Trust me.  I flew Friday to Arizona, taught all day Saturday and was at the airport at three o'clock in the morning so that I could be back here today. You can't cash excuses. You can't do anything with excuses. Find something you're passionate about and get involved. I did junior achievement. I've been involved in the boy Scout Program from most of my adult life.


I've gotten involved with other groups and activities that are community oriented. That means something to me because and now people get to see my passion and my joy and it connects and it gives them a chance to get to know, like, and trust me. I want you to join and do these things because you want to, because you want to make a difference. And I'm going to tell you the byproduct is going to be more business. It's going to make a difference in your business. It's going to create positive word of mouth buzz. It's going to get you more customers in the door. Get involved. The facetime today, it's all about facetime. Forget about mailing postcards to get to know people. Just get in front of them. That's all you've got to do. And you know how many I end up getting when I had my shop through scouts, I probably had 60 or 70 easy without even adding it up. 

And it was just because they got to know me. So my thing for you today is find out what you love to do. Maybe it's something you want to do with your kids, your grandkids. Now, I have to be honest with you. I'm in cub scouts right now because of my grandson Brandon. We're going to be here all week doing this from like 7:30 in the morning until 4:30 in the afternoon. And we're going to be teaching these kids how to handle firearms safely. I think that's so cool. And just to be in the outdoors like this. Come on, this is gorgeous, right? And there's a pool down the hill and you can hear the kids playing. I just love this. Harrisonburg does such a great job with the parks. So again, I love you guys, gals. I want you to have a great week, but please stop and think about how you can CONTRIBUTE to the people that are basically paying you.

How can you give back? It'll be amazing. Maybe you can set up a volunteer day or a volunteer week where everybody in your business, you closed the shop down for the day or the week and you all go to one thing and you volunteer for that day. Guess what owners, you pay them for it. Because they don't need to worry about the money. You let them as a group decide on one thing. Maybe it's Habitat for Humanity, maybe it's a cleanup thing. Maybe it's something you do on Saturdays. Maybe you bring them out afterwards at to a nice lunch or a dinner and have a great time or bring them to go cart racing or mini golf or something like that afterwards. Something fun but do something for the community. And the more involved you get, the more engaged your employees, your staff will get. And you're also going to be able to hold your head up a little bit higher. You're not just one of those guys that is just sucking the life out of a community. You're there to be part of it. And the other thing that's really cool is you should put anything you do on the front page of your website because for millennials, they want to support businesses that are community oriented. I got three minutes left and I'm done. I'm Rick White and this is just one thing

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