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The Importance of Spelling to Achieve Success

mindset Nov 20, 2017

It’s amazing just how important spelling is to achieve success. It’s important because when you misspell a word, you can end up with a completely different outcome. Let me explain what I mean.

Whenever you’re working towards achieving a goal that’s important to you, you’re inevitably going to run into unforeseen roadblocks and obstacles. And some of them are going to get the best of you; you’re going to fail. That’s what failing means right? To go for something and miss it. You feel like a loser, unworthy and undeserving of your goal. Now, depending on how badly you want the goal, you typically give up thinking it was stupid to shoot for.

Sounds typical, right? Watch this, though. What if you took the word fail and change just one letter in it? What if you changed the letter “i” to the letter “l”? You would end up with the word fall instead of fail! Let’s revisit the scenario above with...

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What Your Customers Are Looking For

sales Nov 13, 2017

Any time you talk about business and customers, it isn’t too long before someone is pontificating about exceeding your customer’s needs. Before you can do that though you need to know what they expect. And while each customer will have varying expectations, you can be sure of these four:

  • Product – They expect a perfect product. Simply put your customer wants what they believe they’re paying for. “What they believe” is the key phrase here. It’s a really good idea to make sure that you’re both on the same page with this one. The biggest disconnect I see constantly is you talk about what you’re going to do when you’re customer wants to know what they’re going to get. Make sure you’re talking their language by understanding what’s important to them and showing them that’s what they’ll get.
  • People – They expect to deal with friendly, caring people. Your customer...
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Where's Your Focus?

focus Nov 06, 2017

When it comes to focus, there are two typical types I commonly see. You’re focusing on your activity or on what you’re trying to avoid. When your attention is on your activity, you’re in do it mode to the exclusion of everything else. All that matters is getting the task at hand completed so you can move on to the next. Making what you want to avoid the center of your universe seems like a good idea. You want to stay as far away from the negative consequences of what keeps you up at night. Both of these should be avoided at all costs because neither will help you achieve all that you can and want to have.

What you want to focus on instead is the desired outcome you want for yourself, your business, and ultimately your life. You need to be crystal clear on where you’re going. Once you know where you’re going, you’ll be able to determine the best way to get there. Activity on its own doesn’t equal achievement. You need to know your destination...

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When Are You Going to Do It?

action Oct 30, 2017

There are things you know you should be doing and yet you’re not doing them. There are things you need to do and yet you’re not doing them. Why? Because your brain tries to avoid what it perceives as a risk at all times to keep you safe. Your brain’s main function is survival. That’s why there’s a comfort zone. But do you want to survive or do you want to thrive?

There’s a great success law called the Law of Diminishing Intent which simply states that longer you put off something you should do now, the less likely you are going to do it at all. When you start thinking about what you want, should, or need to do, your brain kicks in and that little voice in your head tries to talk you out of doing it using fear, doubt, and procrastination as its weapons. This is your brain in pure survival mode which worked twenty thousand years ago when we lived in caves but not so much now. Survival mode will give you a life of mediocrity and just get...

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Building a GREAT Team

team Oct 23, 2017

I don’t know if you’ve been trying to hire a great team member lately, but they seem to be scarcer than a unicorn and it’s only going to get worse as demand continues to grow. What you need to do is develop the team members you have and to mentor new ones.

Your duty as an owner of any business is to grow your coworkers. If you see and treat your team member as they are today, you’re missing the boat. You need to see them as they can and should be, and treat them accordingly. You do this with a shared purpose, clear expectations and goals, and constant communication so they feel like they’re a significant part of the company. If you’re treating your staff like employees were treated twenty years ago, you’ve got a problem. People today don’t want or need a dictator in their face, they demand someone that sees their potential and will coach them to achieving it. They want to be part of something bigger that has significance above...

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Anchors

mindset Oct 16, 2017

As you work towards creating the life and business that you want, there will be times when it feels like you’re going through a violent storm where nothing is going right, everything is out of control, and it feels like you might capsize. This is when anchors in your life will keep you safe.

Some examples of anchors in your life are:

  • A strong purpose – knowing what you’re here on earth to do
  • A clear destination – knowing where you’re heading
  • A powerful why – knowing why you’re heading there
  • The unconditional love and support of another – knowing you’ve got someone to lean on
  • A firm belief in God or some Higher Power – knowing there’s a plan to all of this bigger than you

With strong anchors in your life, while others facing their storm are floundering, you’re able to stop and slow down to remember what’s really important which creates balance. Instead of staring at the storm and letting the water in,...

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Overcoming Procrastination

action Oct 09, 2017

Everyone procrastinates sometimes. The problem with procrastination is it causes you to take tasks that could’ve and should’ve been done yesterday and brings them into today. Over time, these tasks become baggage that you carry with you where ever you go in the form of stress and failure. I’ve found that procrastination is caused by one of two feelings, fear or dread.

Notice I said feelings. Your brain uses these feelings to keep you from getting outside your comfort zone or routine because your brain’s main purpose is survival and it likes to conserve energy which is why you have a comfort zone. You get up at the same time, get dressed the same way, eat the same thing, drive the same way to work, do the same thing you did yesterday, drive home, eat the same things for dinner, watch TV, and then go to bed about the same time each and every day. Your brain loves cruise control. Anytime you think of doing something new or different, within five seconds, your...

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Building Rapport is Rubbish

sales Oct 02, 2017

Building rapport today is manipulative and it simply doesn’t work because you think it’s something to check off in the process of getting the sale, and your prospect or customer can smell the insincerity a mile away. Just to make sure you and I are on the same page, building rapport is finding something outside of the transaction that you, the salesman, have in common with your prospect. Building rapport is a squirrelly term that’s hard to grasp and can feel forced on your side because it’s something you’re supposed to do.

And just like the much overused and under delivered word “service”, building rapport has got to go. I can make this easier for you by recommending that you create a connection instead. This is how you really engage a person, not a prospect or a customer, but another human being doing their best to get through the day. I don’t care what business you’re in, that true purpose of your business is to create and...

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You've Got to Be Part Pig to Achieve Your Goals!

goals Sep 25, 2017

Did I get your attention? Awesome, now let me explain what I mean. Setting goals are exciting. When you’re deciding on what you’re capable of and what you want in your life, it’s pretty easy to see why you’re so stoked. You’re thinking possibility. You’re thinking winner. You’re thinking jackpot. And you should.

Right on the other side of all that excitement though are boredom, monotony, and doubt. When it happens to you, don’t think it’s a bad thing because these feelings happen to everyone. Which is a great thing because if everyone goes through these feelings and some can still achieve amazing things, so can you. You’ll encounter these feelings because the decision to achieve a goal happens in an instant while the actual achieving of the goal can take years. You don’t achieve your goals with these giant breakthrough events; you achieve them with small, seemingly insignificant actions taken over time that multiply...

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Making the Sale

sales Sep 18, 2017

“YES! I made the sale!!!” can be heard all around the globe. The truth of the matter is you can never make a sale. It’s impossible. The fact is you can’t sell anything to anyone. I know this sounds harsh but keep an open mind, and I promise this will make sense.

The only one that completes the sale is the customer. They’re the one that decides to move forward or to walk away. The entire concept of selling is, with your words and actions, to create a buying atmosphere where the customer is more likely to say, “Yes.” 

The first secret to getting great at sales is to internalize the great truth that selling has nothing to do with the transaction and everything to do with the relationship. The primary purpose of any business is to create and keep a customer. You don’t achieve that goal by completing transactions; you do that by building relationships. People don’t do business with companies; they do business with...

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