Money was an issue for Dave, too.
He wasn’t paying himself a paycheck. And couldn’t even afford the gas to get to work.
Once he joined Rick’s Inner Circle, the change was immediate.
Watch his story below to find out why he says Rick’s Inner Circle is the winning lottery ticket.
If you finished that video and thought,
“This sounds great! I need to figure some things out, first. ”
Then you’re in good company.
I hear this from nearly everyone who is looking at joining Rick’s Inner Circle.
And I get it.
You don’t feel ready to join a coaching program.
You don’t want to spend all this money and then figure out that you should have waited.
You’re unhappy with where you’re at. Living with this level of stress and overwhelm sucks.
But deep down, you don’t want to change.
It’s hard. It’s uncomfortable. And it’s risky.
Totally understand.
And...
Do you want to know what’s riskier than taking a chance on a program that dozens of shop owners like you have already profited from?
Staying where you’re at.
“Rick helps you get results. As long as you’re doing your part—you’ll see the results.”
Jen Rindflesh, Co-Owner Collinsville Auto Body
You already know what happens if you keep doing what you’ve always done.
Right now, you’re just a shop down the street.
Cars regularly fill your bays and calls trickle in throughout the day.
To everyone else, it looks like your average repair shop.
But to you—your shop represents a dream.
The dream you had not too long ago of a more steady paycheck.
One that you didn’t have to work day and night to earn.
At first, things seemed to be working out just fine. In fact, there were a few times you felt the fear of growing too fast. That creeping doubt that you didn’t really know what you were doing.
Those thoughts quickly faded though as you saw your dreams of working fewer hours, living in a nice neighborhood, and spending time with your family nearly become a reality.
Until it stopped looking so realistic.
Your bills slowly started piling up. Nothing too big at first. A larger parts bill than anticipated. Utility payments got pushed to the bottom of the pile as you promised yourself there would be enough money to pay them later.
Soon, you’ll find yourself taking out some predatory loans just to keep the business open.
Paying 150% in interest because you couldn’t get the money you needed any other way.
Bankruptcy becomes a more realistic endpoint than the dream you started out with.
Yet, you keep doing the same thing you’ve always done because that’s what you know how to do.
It doesn’t have to be this way.
Let’s play the tape on what could happen if you join Rick’s Inner Circle, instead.
It’s 90 days from now.
You’ve had a few bumps along the way. Mini emergencies popped up. But they were easily taken care of by posting a question to your community of shop owners that have quickly become friends. And a quick view of a recorded webinar on your phone.
After an office hour with me, we were able to fix some pretty crucial issues in your books. Now you can clearly track your key metrics and can quickly identify potential problems before they turn into catastrophes.
In fact, your profit plan is basically on autopilot. And it works.
That payment that you were so worried about in the beginning now comes out of your account automatically. Without a second thought.
You’re beginning to see your hard work pay off as you spend fewer nights at the shop. And your sales aren’t negatively affected at all. In fact, they’ve gone up.
And the changes don’t end there.
Your family has mentioned how much happier you seem. They’ve been excited to see you walk in the door, knowing you can be as present for them as you are for your shop.
You see your friends more. Just an hour every other week or so. But it’s time you spend laughing. Relaxing without a moment’s thought about work.
The changes are small, but you can finally see a light at the end of the tunnel.
Sound good? Let’s jump to 1.5 years from now.
It’s May 2024.
Your debt is all paid off.
Yes.
Even that one bill you never thought would leave.
Your sales have increased 300%. And you shut down your entire shop for the weekend to take your whole crew to a show. At the show, you treat them to a really nice steak dinner at Ruth Chris. As a thank you for helping you run the shop so smoothly.
You now take several days each week off work to spend with your family.
They’re still talking about the beach vacation you all took back over Christmas of 2023.
The connection you and your spouse share is stronger than ever. You have the time to listen to each other. And not all of your conversations revolve around work or money.
You bought that house you’ve been eyeing. The one in a nice neighborhood.
And that car you’ve had your eye on sits in your driveway.
You go to work energized to talk with your customers that come directly from some of your favorite customers. The ones that send you cards at Christmas and leave you cookies when they come to get their car serviced.
You’re known as the auto repair shop that genuinely cares.
That reputation has made you more confident as an owner. And your profit has benefited as a result.
You finally pay yourself a generous paycheck every other week.
And you often reflect on the days that you were in a few years ago. When you couldn’t fathom being where you’re at today.
It makes you smile.
|
“The first year we worked with Rick, we had a $433,000 increase in gross sales. By our second year, we were able to put an offer in on a $4 million building. This has been a dream of mine for years.” Erick Bock, Owner, Bock’s Auto |
“If it comes down to price, I mean, it’s one more sale a month. Whatever the pricing, it’s just one more car to get the okay on.
The Result: You’ll be that much more confident in what you’re doing. It’s just going to shine through and help build that trust with a customer.”
Erick Bock, Owner, Bock Auto
Still skittish about the investment?
Let’s do some math.
Let’s say you average about 150 invoices per month.
(This is about the number of invoices I see most auto repair shops make)
And let’s pretend you have a 50% gross profit. A conservative number, I might add. Considering most shops typically run closer to a 58% to 65% gross profit.
Ok, so:
150 invoices at 50% gross profit
= $17.33
That’s the amount you’ll need to increase per invoice on average to cover your investment in Rick’s Inner Circle.
How did we get there?
Here’s the walkthrough for you mathematicians.
The investment for coaching is $1500 per month. Divide that among your average tickets.
That would give you $10 based on 150 tickets.
(That’s the number that you would need to raise your ticket by if you were at 100% profit to invest in this program.)
But we don’t live in the dream world of 100% profit.
So you take $10 per invoice and multiply it by 2 (since we’re assuming a 50% profit), and you get to $20.
And once you’re in the program I’ll do an audit on your invoices. My clients usually hate them because I’ll go through the history of the vehicle and see which services they haven’t performed. And it’s typically $1000 of work per vehicle.
If you’ve been missing out on even a small fraction of what they’ve been missing—I’m still sure you could find room in your invoices to charge an extra $20.
If increasing your invoices $20 sounds doable, then let me be the first to welcome you inside
Rick's Inner Circle
The coaching program for independent auto repair shop owners BY an independent auto repair shop owner with more than 30 years of experience—designed to help you build the shop you’ve always wanted, without taking all your time.
I’ve coached, trained, and taught thousands of your fellow shop owners.
- Shop owners who were still waiting to pay themselves a paycheck, no matter how many vehicles they had in their shop, late nights they spent pouring over the books, and number of times they had to rob Peter to pay Paul.
- Shop owners who were killing themselves with hard work, and still owed a mountain of debt to the tax man.
- Shop owners who understood that if they wanted even a prayer of taking a week-long vacation without the profit in their shop plummeting, they had to hire outside help and were excited to start seeing their hard work pay off in the long run.
The Result:
A simple, customer-centered approach that brings more money into your shop without running yourself to the bone, gives you time off without fear of the shop bursting into flames while you’re gone, and more time with the people you love. All with 3 easy-to-access pillars.
PILLAR #1
The Coaching You Need In Your Journey To The Top
We’ll tackle your profit, first.
Looking for areas that you can hone in on for nearly immediate results. And establishing the concrete business foundation that guarantees a clear path forward.
Each month, you’ll have access to two group coaching sessions where you’ll take part in training that you will be able to implement immediately. You’ll ask questions, troubleshoot problems in your shop, and provide valuable feedback for other members in your group.
I teach from experience and I have over 30 years of it. Through me, you’ll get a 30,000 foot view of your business and be able to identify and change things that you’ve been programmed to believe about running your shop that are just plain bogging you down..
Everything from managing your team, to increasing your prices, and dealing with situational issues (like the virus, inflation or a recession)—you’ll hear it here first, and you’ll be equipped with the tools you need to tackle it.
Here’s what’s included:
- Monthly Group Coaching Calls that will take you from being “that shop” to being “The Shop” that everyone wants to go to. These take place after business hours so you can close up that night knowing you have a plan of action for the month ahead. We have live webinars on the third Wednesday of each month and two-hour mastermind calls on the first and third Tuesdays.
- Office Hours for the times you really need to hone in and tackle some specific issues in your shop. You can “drop in” and use this time to get my eyes directly on your shop. These run for an hour, six times per month.
- A Week-long, Hands-on Management “Sprint.” You’ll attend a zoom call every day for one-hour (12pm - 1pm EST). During the sprint, we walk you through implementing new techniques in your shop. Like, creating 1) a technician pay plan, 2) an advisor compensation plan, and 3) an effective team communication plan.
- Bonus Pop Up Sessions where Rick takes a deeper dive to go over questions raised in office hours, or during the monthly mastermind.
PILLAR #2
Bite-Sized Learning When You Need It
You’ll have a lot of access to me.
But when you’re in the middle of a problem that needs answers now, you can just pull out your phone.
You'll have access to a library of recorded webinars where you'll learn what you don't know—like measuring your KPI's, how to manage your team, and how to change your interactions with customers to have consistent profit that you can use to finally pay your bills AND yourself, comfortably. Thereby allowing you to take time off and have more time with your family.
Here’s a sample of the webinars inside:
- Profit Shouldn't be an Accident
- Get More Out of Your Techs TODAY
- In Install or Not to Install (Customer Supplied Parts)
- How to Save A Problem Employee
- Top 10 Advisor Mistakes & How to Avoid Them
- How to Sell Testing Profitably
You’ll Also Gain Access To These Exclusive Bonuses:
Exclusive Millionaire’s Club Access
Does your shop (or shops!) turn over more than a million dollars annually? The Millionaire’s Club offers access to an exclusive group of shop owners who, like you, want to continue to grow their business.
In addition to your Rick’s Inner Circle Membership, we meet once a month for an hour or so to go over what’s working and what’s not, in both life and business.
Own multiple shops? Watch this space. We’re launching a group just for you in the new year.
Rick’s Inner Circle: Live and in Person
We've taken Rick’s Inner Circle on the road!
Our seminars span the entire weekend and are jam-packed with social events, networking opportunities, and educational seminars with both Rick and other industry professionals, like Bob Burg.
For 30 years Bob’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
Hurry! Spots are limited!
I am so confident that if you do the work, you’ll see the results that I’m offering you...
The Return-On-Investment Guarantee
The #1 rule when digging a hole is to come get someone to dig it for you.
I’m not here to dig a hole for you.
If you’ve done the work and your gross profit hasn’t improved enough to more than cover your investment in this program within 90 days—I hope you’ll fire me.
You’re not locked into any contracts. There’s no penalty for stopping your membership before a certain point in time.
And you’ll also get a 30-day money back guarantee.
Meaning, you can put it all on a credit card and if you can’t pay it off by the end of the month—opt out of the program and get a full refund.
Because I know $1,500 is a lot of money. My goal is to make sure you don’t have to worry about the money.
I already work too much as it is- how much time will this take each week?
You can expect to spend about 4 hours per week on this program — that includes video calls and actionable items.
All mastermind calls are after hours so you don’t have to worry about putting out fires in your peripheral.
Our other calls (office hours, the sprint, and pop-up training) may be offered during business hours. But the information we go over in those meetings are likely the very ones you’re working with in your shop. Meaning you can hang up the phone and start implementing immediately.
The rest of the time you spend during the week will be implementing the actionable advice you get during our calls. Much of it will overlap the work you are currently doing - we’ll just give you a better process.
You’ll soon have more than enough time to implement the advice, since the processes we teach you allow you to do less of the busywork you’re used to doing, and pull the levers that move the big things along.
Do I have to reach a certain milestone before I can get the most benefit from this program?
Wherever you’re at works great.
While you should be the owner of a current auto repair shop and have worked with customers and vehicles before—there’s no threshold that you need to reach before you join.
You may have been told that you shouldn’t be running a shop if you don’t know everything about running a shop.
I call BS on that.
You started this business because you know cars and trucks. You have a dream and the determination to make it happen. And the fact that you don’t know everything is actually a really great place to be.
It allows you to learn things the right way in Rick’s Inner Circle.
And if you do have a lot of experience running a shop and have a pretty good handle on what you’re doing, that’s great, too!
Upon entry to Rick’s Inner Circle, everyone will go through a program that will ensure everyone is up to speed on the basics.
We do this because we have shop owners of varying experience levels in Rick’s Inner Circle, and we want it to be just as valuable for the ones at the top as it is for the ones at the bottom.
I’ve looked into several different coaching programs before. How is Rick’s Inner Circle different?
We’ve looked into them, too! And have nothing against them.
Many of the programs out there promise to help you raise your profit.
A few mention the time you’ll save with the processes they have planned.
But none have my customer-centric approach that helps you get more sales with none of the sleeze.
I’m not going to tell you to go out and fire all of your employees and work nights and weekends.
We have your goal in mind: to be able to enjoy life with the ones you love and have a profitable shop that your customers trust.
I’m not sure I’m cut out to be a shop owner. Are you sure I can learn this?
Yes.
Sales and leadership skills are LEARNABLE. And contrary to popular belief—you don’t have to know everything from the get-go.
In fact, the skills you have built up to this point may or may not help you step into your role as the shop owner you want to be.
But here’s the kicker:
No matter how inadequate or overwhelmed you are at the idea of learning all the things you need to know to be a successful owner, remember that you opened your shop for a reason.
And Rick’s Inner Circle was designed to motivate, educate, support, and inspire shop owners like you to get the shop you’ve been trying to build for years.
Do employees have access to the materials as part of this membership?
The short answer: no.
Your membership price allows one person access to the calls, live events, and materials. We make an exception if a spouse or partner is co-owner in the business. But that's it.
However, you will get access to resources and trainings specifically designed for you to easily implement with your employees.
Can you remind me of what I’m getting when I enroll today?
When you place your deposit and join Rick's Inner Circle, you'll have access to...
- Monthly live webinar trainings on hot topics you are facing right now
- Monthly meetings with a community of like-minded individuals who will all give opinions and actions for you to try for your specific needs and problems
- A library of nearly 60+ recorded webinars and trainings to get you the help you need, when you need it
- Access to a private online community where you can celebrate and group think with shop owners like you who've been there
- Office Hour meetings where you can set up a call with Rick and he'll help you through personal shop problems (as well as life problems!)
- Access to our mobile app where you can access all of the recorded videos and walkthroughs
- Entry to (2) live events every year where you get to meet your community, have live training sessions, and have a blast with other shop owners who "get it"
What Others Have Asked Before Joining Rick’s Inner Circle:
I’m currently not even paying myself a paycheck. How can I afford the $1500 / month for this program?
This program is an investment for your business-plain and simple. And at first, it’ll be pretty hard to lay down the money.
(Especially if you’ve been burned with investments before)
So here’s the thing.
I am going to do everything I can on my end to make it easier for you to pay it by the 90 day mark. Cause you’re not locked into a contract.
The first thing we’ll do is talk about the gross profit model. The second thing we’re going to talk about is the net profit model. And I’m going to do that because my goal is to help you improve the gross profit perspective of your business within 90 days so that the coaching investment you’re going to make is more than covered by it.
Because you don’t need any more expenses.
I want you to get results like Erick who said, “Rick, it’s been a year. This is our one year anniversary. And my sales have increased $443,000 since I began working with you one year ago.”
My goal is to help you turn this $1500 / month investment into paying yourself a paycheck by 90 days.
And I’ve helped many do it before you.
“Rick’s training goes so much further than the other company that we were dealing with. A lot of companies wil tell you what changes to make that will affect your bottom line, and focus primarily on that. Rick takes it further by helping you work on how you approach things and how to evaluate why you’re making those decisions. And why customers may be making the decisions they’re making.”
Jen Rindflesh, Co-Owner, Collinsville Auto
Is Rick’s Inner Circle right for you?
There are hundreds of programs available to shop owners like yourself looking to raise your profits and create the shop of your dreams. They’ll take your money if you feel the tiniest bit like the program is “right for you”.
I’m not about that.
I don’t want Rick’s Inner Circle to just be “right for you.” That’s how you get to month 3 feeling overwhelmed and even more dissatisfied with your shop than you were in the first place.
And frankly—it’s too much money to be wasting on something you don’t really need.
I want this to be a perfect fit for you.
To know that, you need to know who Rick’s Inner Circle is NOT for.
Rick’s Inner Circle is NOT for you if…
- You’re already making enough profit to open 5 more shops and take month-long vacations every year and you're just not interested in growing any further
- You absolutely CANNOT carve out a few hours each week to learn and implement actionable strategies you need to increase sales from your front counter, manage your team of employees, or pay yourself a regular salary
- You would rather be working late nights as a mechanic—barely making $48,000/year and taking days off only when you’re too sick to get out of bed
If you don’t fall into any of these categories and are ready to take the 30-day money-back-guarantee to prove that Rick’s Inner Circle will make you money, then it *might* be perfect for you.
Mark 5 of the 7 boxes below to see if YOU qualify.
Rick’s Inner Circle is perfect for you if...
- You recently traded working in the shop to owning your own shop, and don’t know what you don’t know
- You’ve had your shop for a bit, but can’t seem to get ahead financially and are ready to figure out a profitable system once and for all
- You’re a hard worker and quick learner who is willing to take advice from trusted experts and implement it quickly
- You already spend 4+ hrs every week trying to level up your shop
- You’re excited at the idea of running a profitable shop where you can take time off knowing your customers are being treated like family by your employees
- You know that when you put in the work, the payment of this program won’t even be on your mind 90 days from now because you’ll be making more than enough extra money to cover it
- You’re ready to try out the Guarantee, knowing if it’s not the right fit within 30 days of purchase, you can get all your money back AND you’re not locked into a monthly contract, ever
Now, tally up your score—how many boxes did you check?
Marked them all? Then come on in! You’re a perfect fit for Rick’s Inner Circle.
By now, you already know that the biggest difference between a highly profitable shop and one that leads to overwhelm and debt (with the terrible side-effect of burnout) all comes down to...
Your Ability To Identify & Act On Strategies That Move The Needle…
...Compounded By Your Access To A Coach and Support Group That Gets It
Still here? Let’s wrap this up with some more of that honesty I’m known for:
If you’re a shop owner who has the primary responsibility of supporting and growing your business—you need Rick’s Inner Circle.
If you plan on taking your shop to the next level in 2023—you need Rick’s Inner Circle.
If you’re thinking about closing your shop doors due to overwhelm, burnout, and piles of debt—You need Rick’s Inner Circle.
If you’ve worked more than 50 hours in your shop in the last week—you need Rick’s Inner Circle.
If you are missing out on birthdays, family parties, friend events, and haven’t taken a true vacation in the last year—you need Rick’s Inner circle.
And
If you’ve still got your sights set on that profitable shop you set out to build years ago and still have yet to make it there—you need Rick’s Inner Circle.
If you’re ready, I look forward to partnering with you to make this your most profitable (and enjoyable) year yet.
But...
With 30-Risk-Free Days to Test Drive The Program... Wouldn’t You Rather See What It’s Like To Make Lasting, Time-Saving-Profit-Building Changes?
Isn’t it time you worked on your business, instead of in it?
You’ve accomplished some pretty amazing things that have lead you to where you are now.
But you’re also smart enough to know that what got you here, won’t get you “there”.
This is your invitation to join a the only coaching program that will help you:
- Experience the sweet relief that comes from having a strong foundation in place to place your profit plan on autopilot while you take a much needed break
- Quickly pay down those debts that are currently piling up higher than your parts list
- Attract the kind of customers you love to work with consistently and easily
- Immediately see areas where you’re losing money and understand the steps to take to fix them
- Establish a team of highly-motivated and customer-focused people who enjoy working for an employer who values their time and expertise
- Enjoy time away from your shop with ease, knowing that it is in good hands
- Validate your ideas and processes with other customer-focused shop owners who help you dodge issues they’ve successfully escaped in the past
- Benefit from an honest and transparent view of your shop with actionable steps to take it to the next level
- Prove that spending less time turning wrenches and more time running your business as the CEO has dramatically increased your ROI
- Confidently set and reach the goals you’ve set for yourself (as well as ones you have yet to set), such as: opening another location, adding another bay to your garage, taking a month off to enjoy time with your family, breaking through a revenue goal, and paying yourself the paycheck you deserve
Take The 90-Day Return-On-Investment Challenge
Once in Rick’s Inner Circle, you’ll quickly become acquainted with the People Over Profit Method that will help you permanently quit those months without a paycheck, and instead allow you access to a world filled with hope.
One that’s:
- More profitable
- Easier to enact
- And falls completely in line with your existing skills of making sh*t happen
But.
Unlike other coaching programs, I don’t want you to wait 4-6 months before *possibly* seeing a result.
Grab your spot now, and take action on the specific strategies prescribed within the 90 days.
If you don’t have the entire program paid for on repeat each month after that, just let us know and you’ll be out with no harm—with a few more strategies to get yourself to that next level of yours.
